Lý luận chính trị và pháp luật

• Triết học Mác – Lênin
• Kinh tế chính trị Mác – Lênin
• Chủ nghĩa xã hội khoa học
• Lịch sử Đảng Cộng sản Việt Nam
• Tư tưởng Hồ Chí Minh
• Luật kinh doanh

Toán và Khoa học cơ bản

Các học phần bắt buộc:

• Quản trị học đại cương
• Ứng dụng máy tính trong doanh nghiệp
• Thống kê trong kinh tế và kinh doanh
• Phân tích dữ liệu kinh doanh 1
• Tâm lý học trong kinh doanh
• Giao tiếp trong kinh doanh
• Văn hóa doanh nghiệp
• Hành vi tổ chức
• Phương pháp nghiên cứu khoa học
• Kinh tế học vi mô
• Kinh tế học vĩ mô

Các học phần tự chọn (chọn 2 môn):

• Quản trị và lãnh đạo đa văn hóa
• Đạo đức kinh doanh
• Lập trình trong phân tích kinh doanh
• Phân tích dữ liệu kinh doanh 2

Kỹ năng mềm

• Kỹ năng mềm và tư duy khởi nghiệp
• Giáo dục thể chất
• Giáo dục Quốc phòng và An ninh

Các học phần bắt buộc:

• Nhập môn marketing
• Nghiên cứu marketing
• Hành vi người tiêu dùng
• Mô hình kinh doanh số

Các học phần tự chọn (chọn 2 môn):

• Marketing quốc tế
• Quản trị thương hiệu
• Thương mại điện tử
• Marketing tới khách hàng tổ chức (B2B)

Các học phần bắt buộc:

• Marketing số
• Quản trị sản phẩm và giá
• Quản trị phân phối
• Truyền thông marketing tích hợp

Các học phần tự chọn (chọn 2 môn):

• AI trong Marketing bán hàng và dịch vụ
• Quảng cáo
• Quản trị quan hệ khách hàng
• Marketing mạng xã hội

Các học phần bắt buộc:

• Marketing trên thiết bị di động
• Phân tích dữ liệu Marketing số
• Marketing nội dung
• Bán hàng trong môi trường số

Các học phần tự chọn (chọn 2 môn):

• Công cụ thiết kế trực quan
• Thiết kế trải nghiệm người dùng
• Xây dựng và quản lý website marketing
• Xây dựng và quản lý ứng dụng marketing

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